🌎
This job posting isn't available in all website languages

Settings

About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

Sharing this job through Facebook is coming soon! For now, please use the option to grab a link or share on LinkedIn and/or Twitter.


If grabbing a link is not working for you, simply copy the URL at the top of this page to share with your referrals.

Associate Director, HUMIRA IAE Marketing

📁
Marketing
📅
1806722 Requisition #
Apply for Job
Share this Job
Join our Talent Community

The IAE (Institutional Account Executive) team is focused on improving patient access to HUMIRA by educating hospitals and large group practices on the changing health care landscape and the clinical efficacy and safety of HUMIRA. The IAE team seeks to have health systems develop treatment protocols that make HUMIRA a first choice biologic at both the hospital and the group practice.  The IAE team works cross-functionally with the Rheum, Derm and Gastro franchises, as well as with Managed Health Care. 

 

Key responsibilities include:

  • Manages multiple core marketing responsibilities and business processes.
  • Identifies problems and conceptualizes solutions using creativity and innovation.  
  • Responsible for analysis, planning, implementation and control of strategic and tactical programs working with agencies and third party vendors.
  • Manages sales meetings and tactics.  
  • Champions brand both internally and externally.
  • Responsible for building strategic recommendations to support a portfolio of products with the launch of new assets.
  • Manages the promotional  material  approval process for the brand.
  • Develops and articulates effective marketing strategies for the Humira IAE team  that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).  
  • Demonstrates ability to segment a market, select optimal target  audiences and position effectively for the target segment.
  • Creates high-impact  promotional  material  that supports strategic objectives. Manages advertising, promotion,  and medical education projects within assigned budget.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI)  and efficiency (expense control) of promotional  tactics.
  • Effectively manages projects to deliver high-quality work product  in a timely fashion  (meets deadlines).   
  • Maintains  a working knowledge of industry information sources (MD/Channel level data, audits/secondary data  and primary research).
  • Uses appropriate data  sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs  research team  efforts in primary research projects.
Basic Qualifications:
  • Bachelor's Degree in Marketing or related field.  
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Preferred Qualifications:
  • Advanced degree or previous sales/marketing experience required.
  • Experience in Managed Health Care strongly desired.
  • People leadership experience preferred.
Key AbbVie Competencies:
  • Experience developing and implementing a conceptual framework. 
  • Experience building strategic and tactical plans.
  • Experience accomplishing results through others and influencing others.
  • Experience negotiating.
  • Strong executive presentation skills.
  • Analytical work (financial analysis and modeling).
  • Understanding of sales organization.
  • Knowledge of marketing organization.
  • Knowledge of market  trends and competitive practices.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

 

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Similar Listings

USA, Illinois, Lake County

📁 Marketing

Requisition #: 1806397

USA, Illinois, Lake County

📁 Marketing

Requisition #: 1806588

USA, Illinois, Lake County

📁 Marketing

Requisition #: 1803420

Copyright © 2018 AbbVie Inc. North Chicago, Illinois, U.S.A
Unless otherwise specified, all product names appearing in this internet site are trademarks owned by or licensed to AbbVie Inc., its subsidiaries or affiliates. No use of any AbbVie trademark, trade name, or trade dress in this site may be made without the prior written authorization of AbbVie Inc., except to identify the product or services of the company.