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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Manager, Business Intelligence

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Marketing
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1906102 Requisition #
Join our Talent Community

As the stakeholder’s trusted partners, we precisely understand their business issues and provide optimal solutions by
analyzing and integrating multiple data sources

 

Role details

Primary Market Research

  • Design, conduct, analyze and deliver the market research projects
  • Select the most optimal research technique, data sources and 3rd party agency to meet the research objectives
  • Synthesize primary research findings with secondary data, CI (Competitive Intelligence) and IFE (In-Field Excellence)
    data to build holistic story
  • Build and validate hypotheses to continuously improve brand strategy in the dynamic market
  • Closely work with Global MABI-BI team and assist them conduct global studies
    Secondary Market Research and Analytics
  • Enable stakeholders to make agile data-driven decisions through timely and precise regular market reporting
  • Track KPIs to ascertain the brand performance is on the track and quickly raise a flag when a deviation from the strategy
    is observed
  • Analyze the brand performance and the market situation using multiple data with diverse analyses
  • Closely watch the competitor’s activities with secondary data
  • Manage on-going supplier relationships
  • Continuously explore ways to improve reporting efficiency and look for better data sources
  • Closely work with Global MABI-Analytics team to fulfill the global “Winning with data” initiatives
  • Support for Sales Forecasting
  • Build the initial forecasting template with epi-data, demand study, analogue analysis
    and other relevant information to help the brand team build LRP (Long-range plan)
  • Update the patient-based commercial model on a monthly basis
    Hub of Competitive Intelligence ・ Update the Competitive Landscape
  • Gather CI information from all relevant functions and integrate it into the shared drive


Required capabilities


The Ways We Work
(AbbVie’s 5 Leadership Attributes) ALL FOR ONE ABBVIE
Keeping our eyes focused on achieving success for AbbVie and our patients, we weigh all our decisions against the
common good. We get to the goal together—inspiring, sharing and creating as a team. Making the most of our incredible
diversity, each of us contributes our best to achieve remarkable impact for patients. We solve problems for all rather than
serving our immediate team, work group or function.


DECIDE SMART AND SURE


Attuned to opportunity, we make intelligent decisions, adapting to create the best outcomes. While never compromising
patient health or safety, we act quickly, not allowing pace to be the captive of perfection. Instead, we embrace
experimentation. Undaunted by failure, we accept what doesn’t work, learn from it, and get on to what does.


AGILE AND ACCOUTABLE


We seek to streamline and eliminate unnecessary obstacles. Planning ahead, we also adapt as we go. We trust and
answer to each while questioning the status quo. We take responsibility to delegate when possible and to make tough
decisions when necessary to ensure our focus on priorities and results. Every delay is a remarkable impact deferred for a
patient—so, we’re keenly aware of the urgency in all we do.


CLEAR AND COURAGEOUS


Open, honest and candid dialogue is core to our work and how we act with others. Knowing that courtesy can be both
friend and foe, we collaborate while asking “why”—to achieve more than we thought possible. We share information
freely and continuously, because insights and solutions can come from anywhere and ultimately serve us all. We admit
mistakes and move on to what works
better. Even in disagreement, we grow stronger by putting the courage of our convictions to the test.


MAKE POSSIBILITIES REAL


We question relentlessly with endless curiosity. We’re never satisfied with “good enough”—because patients depend
on us to continually deliver more. We think in big ideas and challenge ourselves to find solutions that are creative and
constructive. Embracing ideas from everywhere, we have the patience to let them develop, even as we push for results—
applying the resources needed to get to outcomes. Ever resilient, we try again and again and again to succeed. We’re
tenacious about turning possibilities to reality.

 

Knowledge

  • Knowledge on market research and data analytics methodologies
  • Knowledge on pharmaceutical market data (IQVIQ, JMDC, MDV, Epi data, etc)
  • Knowledge on pharmaceutical marketing

Skill


  • Skills on project management and working in cross-functional team environment
  •  Advanced analytics abilities, skills in analytical tools (MS Excel is required, Tableau, experience in other statistics and modeling tools
  • Strong presentation skills (Effectively articulate actionable recommendations based on analyses)
  • Advanced communication and influencing skill
  • Logical thinking, hypothetical thinking
  • Documentation skills (MS PowerPoint, Tableau and Word)
  • Fluency in English (TOEIC score of 850 or above )

 

 

  • Experience 5 years or longer experiences in primary and secondary market research in pharmaceutical business
  • Degree Bachelor’s degree or above (graduate degree in science is a plus)

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