🌎
This job posting isn't available in all website languages

About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

If grabbing a link is not working for you, simply copy the URL at the top of this page to share with your referrals.

📁
Marketing
📅
1901086 Requisition #
Join our Talent Community

The HUMIRA PsA HCP Marketing Manager actively contributes to the design, development, and implementation of brand strategies and tactics that support the commercial objectives for the brand.  The Marketing Manager will partner with key cross functional teams to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels.

 

Key responsibilities include:

  • Lead and evolve the HCP CRM eco-system while optimizing current platforms such as AEM and Veeva email platform.
  • Own development and execution of all HUMIRA PsA marketing tactics through partnership with Associate Director.
  • Collaborate with Medical, Regulatory, Legal, OEC, Sales and Sales Training on the development and execution of tactics.
  • Participate in the development of tactical plans for HUMIRA PsA.
  • Make proposals and recommendations based on business direction, market dynamics and data.
  • Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.


Basic:

  • Bachelor’s Degree
  • Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives
  • Proven ability to lead and influence cross-functional teams
  • Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials and training
  • Relevant experience with KOLs/EE engagement and advocacy organizations
  • Strong written and interpersonal skills and ability to work effectively in a matrix organization to drive alignment to brand objectives
  • Develop tactical plan and lead tactical development aligned to the strategic brand plan
  • Perform budget tracking and milestone management
  • Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
  • Monitor and analyze all sources of company and industry sales and marketing data
  • Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our consumers and HCP
  • Manage internal/external networks, consultants, and agency partners 
  • Conduct advisory board meetings as appropriate

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions
Copyright © 2018 AbbVie Inc. North Chicago, Illinois, U.S.A
Unless otherwise specified, all product names appearing in this internet site are trademarks owned by or licensed to AbbVie Inc., its subsidiaries or affiliates. No use of any AbbVie trademark, trade name, or trade dress in this site may be made without the prior written authorization of AbbVie Inc., except to identify the product or services of the company.