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AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Major Responsibilities:

The DCE role is a key multichannel management role that enables the marketing teams to effectively engage the customers of AbbVie Japan. DCE is dedicated to driving Digital Excellence across all functions of the affiliate in order to provide a superior customer experience.

 

The candidate is responsible for providing strategic direction and tactical planning for AbbVie Japan and will support the development of AbbVie Japan into a Digital Leader in the Japan market. This will include supporting the Cross Functional Brand Teams with their multichannel planning, execution and assessments to ensure a continuous process of improvement.  This includes both front end and back end support for the teams.


Essential Skills & Abilities:

Strategic Planning

  Understand the Affiliate Digital Strategy and provide key insights and guidance to the future developments of the strategy to ensure AbbVie’s leadership in the market.

  Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy. 

  Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectives.

  Ensure that clear tracking measurements are identified and included in the Brand Plans.

 

Tactical Implementation

  Work cross-functionally to support the execution of the Brand Plans.

  Support the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results.

  Utilize data to drive decisions.

 

Internal and External Partner Management

  Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Brand Teams’ objectives.

  Provide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines.

  Partner with and manage Agencies/Vendors.

  Train and develop the multichannel competencies of the Brand Teams as needed.

 

Education/Experience Required:

  Strong cross functional communication skills, including presentations and negotiations in English and Japanese

  Ability to work effectively as part of a team

  Project management of cross functional teams

  An understanding of digital channels with planning and implementation experience

  Agency and vendor management

  An understanding of DATA and the ability to drive the PDCA cycle

  Experience with Multichannel solutions and/or applications such as; Veeva, Websites, Portals, Mobile Apps, eMail, Marketing Automation

  Experience with various systems’ back office operations



Travel:

15% Travel

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