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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Marketing
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1901868 Requisition #
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  • Awarded Great Place to Work Australia 2018
  • WGEA Employer of choice for gender equality

Join AbbVie - combining the focus and passion of a leading-edge biotech with the expertise and structure of a long-established pharmaceutical leader. For more information, please visit www.abbvie.com.

 

Job Purpose and Scope:

 

A rare opportunity for a marketer with 1-2 years’ experience to join a dynamic marketing team in a high-profile fast-paced therapeutic area market at AbbVie. The successful candidate will support the Virology business through development and implementation of the multichannel tactical plan in line with the brand strategy. The primary responsibilities of the Brand Manager include management of the development of print and digital brand materials, management of internal team and external customer conferences, engagement of sales team, medical team, shared commercial services team, and other key internal stakeholders, and contribution to the development of brand strategy.

 

Core Job Responsibilities:

  • Partner with Senior Brand Manager and Business Unit Manager in planning marketing activities in line with brand ambition, vision, and strategy to achieve commercial objectives
  • Drive the implementation of the multichannel tactical plan with clear and deliverable return on investment
  • Manage development and launch of all print and digital brand materials as part of multichannel tactical plan implementation
  • Engage key internal commercial and medical stakeholders in the development and approval of brand messages and promotional materials
  • Engage sales team in the development and launch of print and digital materials through regular communication, in-field time, and campaign group meetings
  • Drive the implementation of medical conference plan, including engagement of medical societies, conference organisers and sales team
  • Elicit customer insights through in-field time and commercial analytics to inform and enhance multichannel tactical plan
  • Engage with sales and medical team to understand any therapeutic area or product education gaps to inform ongoing sales team training
  • Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.  Review complaints and suggestions relating to assigned products
  • Achieve sales and market share annual goals

Quality, Safety & Environmental Responsibilities:

  • Attend regular departmental meetings with manager/supervisor to build in continuous feedback mechanisms
  • Meet the requirements of ISO and Class A by complying with all relevant Quality policies and procedures to ensure the Quality objectives of the business are met
  • Comply with all relevant company Occupational Health, Safety and Environmental policies, procedures and work practices with the intent of preventing or minimizing accidental exposures to self, colleagues and/or the environment

 

  • 1-2 years' healthcare marketing experience desirable
  • Strong experience in project management and timely delivery of projects
  • Strong experience in implementing multichannel tactics, in particular through digital channels
  • An understanding of the evolving trends in the consumption of information through a diverse set of channels in healthcare
  • Experience working in collaboration with cross-functional teams with a high degree of influence, in particular sales and medical teams
  • Sound scientific knowledge and ability to understand complex markets. Relevant scientific background in Virology desirable but not essential
  • Fully conversant in Medicines Australia Code of Conduct essential
  • Tertiary qualification in business (marketing) and/or science-related field desirable
  • Good knowledge of computer-based programs including Excel (spreadsheets) and Power Point (slide presentations) essential
  • Good knowledge of Salesforce applications (Veeva, PromoMats, etc.) desirable
  • Knowledge of the pharmaceutical industry business, policies, and procedures


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