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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Marketing
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1907387 Requisition #
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Brand Manager – Oncology (12-month FTC)

Based in the offices in Maidenhead reporting into the Business Unit Manager Oncology.

Highly competitive salary, Car allowance, Bonus and comprehensive benefits package.

 

The company:

AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. As market leader, we team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.

 

Objective:

The Brand Manager will need to develop and drive commercially viable strategies for the brand in collaboration with the wider brand team. This will include promotion, education and advertising to drive increased uptake while positioning our product for continued growth through development and delivery of the brand plan in collaboration with the matrix brand team.

 

Highlighted Key responsibilities include:

  • Work within the matrix environment of the Brand Team to develop marketing strategies for the product, with 1 year brand plans, presented to leadership team
  • To continually gain insights to customer opinion and behaviours to feed into brand planning process – effectively manage the marketing intelligence systems/process
  • Build a strong Multi-channel Management plan to maximise opportunities across our channel and stakeholder mix in order to strengthen and imbed promotional campaigns
  • Collaborate with cross-functional stakeholders both within the affiliate and our global teams
  • To plan and execute educational platforms as defined by the brand plan
  • To effectively manage External Expert relationships across the UK
  • To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget

Qualifications, Knowledge and Experience

  • Science / Life Science Bachelor’s Degree or equivalent experience required
  • Additional marketing qualifications an advantage
  • Relevant Brand Manager experience or previous proven broad marketing experience including:
    • Supporting the delivery of a multi-stakeholder brand plan
    • Specific experience working across digital channels
    • Proven experience in delivering insights based marketing strategies
    • Experience of monitoring and measuring the effectiveness of activities
  • Proven track record of success in Marketing


Equal Employment Opportunity Employer

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.  As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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