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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Associate Director, Gastroenterology Consumer Marketing

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Marketing
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1901889 Requisition #
Thanks for your interest in the Associate Director, Gastroenterology Consumer Marketing position. Unfortunately this position has been closed but you can search our 703 open jobs by clicking here.

Basic:

  • BA/BS Required, MBA Preferred

  • 8+ years of consumer marketing experience with both broadcast and digital marketing, with the ideal candidate having some previous Pharma experience

  • Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development.

  • Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.

  • CRM experience including Direct mail and e-mail required.

  • DTC mass media (TV, Print, Web) experience

  • Understanding of social media platforms and their application

  • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

  • A balance of analytical capability and creative vision

  • Excellent communication (oral, written, and presentation) and interpersonal skills.

  • Strong communication, presentation and inter-personal skills

  • Ability to influence senior management.

  • Ability to work with all levels in a highly matrixed organization.

  • Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally

  • Strong planning and organization skills, attention to detail, execution, and follow-through

Demonstrated track record of high performance

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