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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Associate Director, Business & Brand Strategy

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Marketing
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2000269 Requisition #
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The Associate Director of Business & Brand Strategy and Planning is a key partner to elevate the strategic agility and performance of assigned IBTs from pre-launch through all phases of brand management. This role is also responsible for leading portfolio-wide initiatives to elevate the US Area's future-focused capabilities, business strategy, and planning approach to positively affect business results.

 
 
Major Responsibilities:
 
Brand Strategy and Planning:

The role is a strategic partner to assigned IBTs to elevate their brand strategy and planning, including preparation for strategic and tactical reviews with senior leadership. This may include brands from pre-launch through all phases of brand management.

  • Establish relationships with IBT lead(s) and IBT members
  • Drive the adoption of the AbbVie strategic brand planning process aligned around Integrated Brand Management (7 Strategic Anchors).

  • Provide coaching and leadership for assigned IBTs on all aspects of strategic and tactical planning, as well as team effectiveness.

  • Consult on multi-asset and multi-indication portfolio strategic decision-making.

  • Lead connecting IBTs to internal resources and best practices across the portfolio and enterprise. Actively contribute to identifying, documenting, and sharing best practices.

  • Drive the continuous improvement and adoption of the U.S. integrated brand team model including strategic goal alignment and other elements of the High Performing Teams approach.

Portfolio-wide Capabilities, Business Strategy, and Planning:
Leads large-scale, portfolio-wide initiatives across the entire division in a matrix environment comprised of internal and external talent directly affecting the overall strategies for the U.S. business.
Projects may include:

  • Build organizational capability and strengthen enterprise approach in commercial launch strategic planning and execution.

  • Co-create and implement AbbVie-wide transition model from GCD to GBT/IBT Brand Management.

  • Create and implement plan to improve differentiation, value, and ability to measure outcomes and KPIs for tactical planning and execution.

  • Elevate impact of functional contributions to IBT decision-making and strategic planning.

  • FutureFit Capabilities: Drives multi-stakeholder approach to define, assess and build plan to develop future-focused capabilities for the Area's businesses based on NNLRP findings and driven by Executive Leader insights.

  • No Numbers Long Range Plan: Champions NNLRP to assess the future healthcare environment gathering key customer insights to develop a US point of view including future trends and implications (5-Year Trends, Future Needs, Implications, Recommended Actions and Area Narrative).

  • Lead development of strategy for integration of newly acquired assets into the AbbVie approach to brand management.

 

 

 

 

Education:
 

Bachelor's degree in business or related discipline. MBA highly desirable to ensure ability to consult on business strategy development and analyze information to build insights.

 
Background:
  • 5-8 years of progressive experience in pharmaceutical commercial business.
  • Requires proven experience and understanding of Sales and Marketing in a mature pharmaceutical market.
  • Proven ability to lead in a complex matrix environment with and without direct authority.
  • Excellent oral and written communication skills. Ability to influence senior commercial leaders and clearly articulate strategic objectives.
  • Strong understanding of pharmaceutical industry trends.
  • Strategic vision.
  • Proven program and process management skills to successfully implement complex business initiatives.
  • Successful record of strategic planning.
 
 
Accountability/Scope:
 

This position reports to the Director, Business & Brand Strategy.

 

The role is a strategic partner to assigned IBTs to elevate their brand strategy and planning, including preparation for strategic and tactical reviews with senior leadership. This may include brands from pre-launch through all phases of brand management.

Leads large-scale, portfolio-wide initiatives across the entire division in a matrix environment comprised of internal and external talent directly affecting the overall strategies for the U.S. business.

Equal Employment Opportunity Employer

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.  As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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