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About AbbVie

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world.  For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.​

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Associate Director, Advanced Marketing Analytics - Ibrutinib

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Marketing
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2002500 Requisition #
Join our Talent Community
Lead marketing analytics efforts for the Rare Disease Indications (MCL, WM, cGVHD, MZL) Over the course of this role, this individual will sharpen/develop a deep understanding of this disease area and will become an expert.
  • This person will demonstrate functional excellence and work mostly independently to prioritize work and manage multiple priorities.
Project types include (but not limited to):
  • Performance Tracking: develop and maintain a dashboard for tracking performance of each product. Develop a mechanism for identifying variations in performance vs. target, and gathering relevant data to help evaluate and determine next steps. Synthesize market dynamics to identify potential drivers impacting performance to inform marketing and sales decisions
  • Additionally, be able to manage recurring performance reports related to targeting, distribution, ex-factory data and call reporting
  • Ability to measure campaign effectiveness such as through ROI analysis and Marketing. Mix analysis of key strategies and tactics. Experience in using descriptive analytics to do Pre/Post comparison around marketing campaign and speaker program effectiveness
  • Skilled in performing channel analysis, new vs existing prescriber analysis and patient persistency, academic vs community analysis.
  • Astute in performing market share analysis and longitudinal data analysis with focus on line of therapy, drug compliance and persistency.
  • Responsible for payer mix analysis identifying the % sh
  • Bachelor’s degree required
  • Master's degree in business or science preferred
  • 10 plus years analytical experience required preferably in the healthcare industry

Equal Employment Opportunity Employer

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.  As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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